Brace It – the electrifying Dancehall-Pop fusion by Ishawna and Ed Sheeran – finally receives its much-anticipated music video treatment, nearly a year after its initial release.
Premiered on May 23rd and masterfully directed by Filmheads Studios, the music video brilliantly captures the essence of longing and separation between Ishawna and Sheeran. The visual spectacle seamlessly blends elements of nostalgia, such as phone booths, vintage tape recorders, and an old-fashioned box TV, with contemporary imagery.
Through the use of isolated payphone booths, both artists take turns conveying their intense yearning, while a passionate couple, unbound by the constraints of distance, revels in their togetherness as the song envelops the room.
The video ingeniously brings together the desires of the singers through the couple’s rendezvous, while simultaneously highlighting the palpable tension of their physical separation. The juxtaposition of these dynamics skillfully portrays the themes of lust, anticipation, and ultimate climax embedded within the song.
Brace It was unleashed on June 24, 2022, under Ishawna’s renowned Legendary Records and boasts a production collaboration between Ishawna herself, Cordel ‘Skatta’ Burrell, and Donavan ‘Don Corleon’ Bennett.
The genesis of the collaboration can be traced back to 2021 when Ishawna teased the song following Ed Sheeran’s effusive praise for her remix of his smash hit single, Shape Of You.
During an interview with Qmusic Nederland’s Domien Verschuuren, Sheeran raved about Shape Of You’s global recognition, mentioning the plethora of remixes the song has spawned. He specifically noted encountering a completely different rendition while in the Caribbean.
Sheeran enthusiastically shared, “It’s really, really filthy, but she’s just singing about her man going down on her, but it was all over the Caribbean. I’ve listened to it so many times… Even when she says, ‘If you want head, my yute yuh haffi suck this,’ it’s so good.”
Later, in an interview on the Halfcast Podcast, Sheeran inadvertently revealed that he had collaborated with Ishawna, which she promptly confirmed in her subsequent announcement.
According to Sheeran, “Ishawna’s got me singing Patois with her. I was like, ‘I don’t know,’ and she was like, ‘trust me. Kingston slang; they’re gonna f@#kin love it.'”
Thrilled by Sheeran’s revelation, Ishawna took to her social media platforms to share the exciting news with her fans. She exclaimed, “I was trying soooo hard to keep this a secret, but since Ed Sheeran has let the cat out of the bag, it’s only right I share the good news!!!! It’s official guys!!! Ed Sheeran & Ishawna collab coming soon.”
With an impressive 6.9 million streams on Spotify, Brace It currently stands as Ishawna’s most popular song on the platform, closely followed by the groundbreaking anthem that ignited it all – Equal Rights, boasting over 1.2 million streams.
Just one day after its release, the music video for Brace It has garnered an astounding 80 thousand views, signaling its rapid ascent to visual success.