The playful track from KONSHENS’ upcoming album Red Reign (Ineffable Records) finds Jamaica’s gyal tune king testing his charms on the reigning queen of dancehall, SPICE. As KONSHENS offers to subsidize her lavish lifestyle, SPICE volleys back by asserting her financial independence, setting up a classic battle of the sexes. Jamaican superproducer RVSSIAN (Vybz Kartel, Bad Bunny) brings the breezy riddim, crafting a soundtrack perfectly geared to hit as the weather heats up and the world returns outside.
The “Pay For It” video transports viewers to Half-Way Tree, in the heart of Kingston, amidst Jamaica’s distinctive Coaster Bus culture. These colorful, renegade minibusses connect Jamaica’s rural and bedroom communities with Kingston’s bustling city center — and play a vital role in spreading the latest dancehall sounds across the country. Director Xtreme Arts seizes upon this setting to create a soap opera-worthy drama that unfolds in just over two minutes.
Title: Pay For It
Artiste: Konshens, Spice, Rvssian
Genre: Dancehall
Album: Red Reign
Label: Ineffable Records
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